Ursula is an innovative leader in social media, live video, and digital marketing. She is an early adopter in utilizing the latest technologies to generate awareness and to build community about SAP products to small and midmarket businesses. Good storytelling is at the core of everything she does. Ursula previously worked at Adobe and Apple in their Developer Relations organizations, helping companies bring products to market. In her spare time, Ursula writes thriller novels about the high-tech industry.