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Senthil Govindan

CEO
Datawrkz
Senthil Govindan - Datawrkz

Senthil is an evangelist for transparent media buying practices and a believer in the interdependence of marketing and data. He has participated in the evolution of digital marketing at close quarters for over a decade as a marketer and media buying head and taken multiple Advertising Technology products to market. Senthil started Datawrkz, an online advertising firm across search, social and programmatic channels, to bring Large Company digital advertising knowhow to mid-market agencies and brands. He combines 18 years of experience across Consulting, Marketing, and Technology in companies like Siebel and IBM with an Undergraduate degree in Engineering, an MS in Management Information Systems from the University of Arizona, and an MBA from the Indian Institute of Management.