Danielle Wiley | Digital Summit Detroit

Danielle Wiley

Founder & CEO
Sway Group
Danielle Wiley - Sway Group

Danielle founded Sway Group in 2011 to professionalize, streamline and scale the way influencers connect with brands. She has grown Sway into a full-service influencer marketing agency powered by The Sway, their highly-engaged network comprised of more than 30,000 authenticated creators. Over the past year, Danielle was named to Chief Marketer's "Market Like a Mother" list. She was previously included in the revered “Top 50” list by Talking Influence and received Ragan’s “Top Women in Communications Awards” in the Trailblazer category. Under her stewardship, Sway Group was selected by Chief Marketer as one of just three influencer agencies for the “2021 Chief Marketer 200” - the only editorial listing of best-in-class brand engagement and activation agencies.A thought leader with Forbes Agency Council and Fast Company’s Executive Board, Danielle is sought out for expert commentary in popular podcasts and publications such as The Atlantic, WSJ, TechCrunch, Digiday. She is a frequent speaker at media and influencer events including SXSW, CES and Digital Summits. Previously, Danielle led social strategy for Edelman’s Chicago-based digital group, designing social campaigns for household-name brands. A former food critic and self-described foodie, she is committed to cooking a healthy and balanced dinner for her family six nights per week.