Dan Cobb | Digital Summit Detroit

Dan Cobb

CEO, Chief Strategy Officer
Daniel Brian Advertising
Dan Cobb - Daniel Brian Advertising

Launched in 1992 during the digital and social revolution, Dan and Krista Cobb co-founded Daniel Brian Advertising on innovative media and purpose-driven marketing. Author of Surfing the Black Wave: Brand Leadership in the Digital Age, Dan brings 30 years of brand experience consulting for national leaders in healthcare, retail food, dealerships, wellness, banking and entertainment. In the late ‘90s, DBA syndicated hundreds of the first prime time TV documentaries accompanied by online physician engagement platform for hospitals across the country. Introducing social media apps to the retail industry in 2006, Dan holds a patent on media streaming technology used to launch PizzaAndAMovie.com. He co-developed the social media technology, including Partners Hub, inventing the influencer engagement platform for Disney and generating 300 million organic page views for Warner Bros. “The Hobbit.” Dan's brand consulting and innovations have been used for brands including Quicken Loans, Allegra, Chick-fil-A, Hungry Howie’s, Papa John's, Popeye's, Flagstar Bank, Citizens Bank, WholeFoods, Saturn, Bosch, Visteon, Cars.com and the University of Michigan. As a health care marketing thought leader, Dan is a writer/editor for the Forbes Agency Council, and is followed by more than 10,000 marketing and advertising professionals on Linkedin. Dan often teaches advertising students at his alma mater, Michigan State University as well as graduate classes at Oakland University and Wayne State. Dan is an international keynote speaker for leadership conferences, as well as being a highly ranked speaker at the Society for Healthcare Strategy & Market Development (SHSMD) and Greystone Digital Healthcare Education for Hospitals (HCIC). Awards include: Emmy Awards, numerous advertising and Web awards including Target, Caddy, Telly, Axiem, Health Care Marketing Awards, Global, etc., Future 50, Crain’s “40 under 40” list and Corp! Magazine’s “Entrepreneur of Distinction.