Creating YouTube Content That Sizzles and Sells

YouTube is the second largest search engine on the Internet. Is your organization taking advantage of it? You may go to YouTube for music videos, comedy skits, or news clips — but have you ever considered how many of your ideal clients are also on the app? From tech reviews to marketing strategy, conflict resolution to employer branding, chances are, there’s a term people are searching for that’s relevant to you and your brand. This session will unlock the exact process that I use to create sizzling, fun videos that speak directly to my prospective clients, cut through the noise, and ultimately are responsible for a large majority of my client leads.

After this session, you’ll be able to:

  • Develop a YouTube content strategy without the overwhelm
  • Create your first video with equipment you already have on hand
  • Measure success on the platform through data and analytics

This session is perfect for digital marketers who have experience with creating social content, and aren’t quite sure where YouTube might fit into their strategy.