Why (And How) We Should Expect More from Influencer Marketing

This session focuses on how influencer marketing can and should be geared toward driving real business results, including retail sales online or in store. If you’re a B2C marketer interested in driving results from influencer marketing for consumer brands, join us for this session.

After this session, you’ll be able to:

  • Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing
  • Describe the important distinction between potential impressions and true views
  • Work with the right influencers and get their content seen by the right audiences