Unlock Your Offline and Online Customer Data to Boost Campaign Conversions
Through experience with data integrations for various AdTech tools, we’ve learned a creative approach to gaining insights and using that to activate marketing execution. In this session, you’ll discover two use cases on how we used CDP (Customer Data Platform) and analytics to reveal insights to find opportunities to improve marketing campaigns.
After this session, you’ll be able to:
- Replicate real use cases of how Marketing Technologies can been used to enable omnichannel tracking and data visibility for marketing
- Understand how integrated MarTech solutions can activate marketing tactics on the execution side, and how that impacts campaigns
- Know the four important points to consider in enabling omnichannel marketing campaigns and strategies