The Top 5 “Need to Know” Amazon Trends for Brand Marketers

Today’s e-commerce is increasingly complex, from both a business and technical perspective. E-commerce is also no longer just a consumer marketing strategy. B2B brands are investing in multi-channel digital commerce ecosystems and B2C brands are increasingly going direct-to-consumer, and in some cases cutting retailers and dealers out of the process.

After this session, you’ll be able to:

• Understand the importance of Amazon branding
• Take control of your brand, regardless if you’re selling on Amazon
• Expand internationally on Amazon
• Implement the first steps in creating a multi-channel e-commerce strategy