The Purpose Behind Brand Purpose
You’ve heard of the 4 P’s of marketing but more and more these days we’re seeing Purpose represent the fifth and crucial P. Beyond standout purpose brands like Patagonia, TOMS, and The Body Shop, this session will help you understand why this isn’t just a passing phase or for altruistic tree-huggers.
After this session, you’ll be able to:
- Understand the business and social value of corporate social impact so you’re not leaving money on the table
- Develop authentic public and community partnerships for long-term success
- Leave behind your previous skepticism and be at the forefront of this growing movement to engage your customers and employees