Creating a Loyal Social Media Audience: Facebook Business Manager Tactics for Detailed Targeting

This session will take you through how to use Facebook Business Manager to improve your brand’s social media campaigns and more effectively target your audience on Facebook and Instagram. The tactics shared will equip with the practical knowledge needed to build, grow and nurture your audience, and increase conversions for your business.

After this session, you’ll be able to:

  • Effectively identify your audience and improvement online engagement
  • Implement detailed targeting within Facebook Ads Manager
  • Lower your cost per click (CPC)