Striking the Right Tone: How to Stand Out in a Sea of Social Sameness

As marketers and communicators, our focus is on telling stories that matter; stories that bring people together, shift opinions, inform, and educate. The way you say something and where (which platform) is sometimes more important than what you’re saying. Tone matters.

After this session, you’ll be able to:

  • Apply tactics to put story at the heart of everything you do
  • Identify and fit the culture imperative of the channels you’re using
  • Find your tone and your voice on key social platforms in order to stand out