Creating an Authentic Social Media Presence – No Matter Who It’s For

You are assigned the job of managing social media on behalf of a brand or a company’s executive… now what? It might feel daunting, especially as you try to figure out the ‘voice’ of a social account that’s not your own. This session will explain how to develop and implement a social media strategy for managing someone else’s online presence: where to start, how to curate relevant content, and how to represent an authentic online voice.

After this session, you’ll be able to:

  • Define an executive’s online voice and stay within the parameters of approved messaging
  • Implement a content approval process that allows you to post frequently and authentically
  • Build a content calendar to improve efficiency with the social accounts you manage

This session is for seasoned digital marketers who want to improve the way they create an authentic social media presence for the executive or brand accounts they manage.