Small team. Tiny audience. Big impact.

This session will debunk the myth that explosive growth and quick disruption is the only way for a company to thrive. We’ll focus on making the biggest impact with our marketing efforts by finding the smallest audience that truly, deeply, and obsessively cares about our product.

After the session, you’ll be able to:

  • Understand the benefits of focusing on a niche audience
  • Create a strategy for identifying your hyper-obsessed audience
  • Use a framework for evaluating your audience segments