From Search to Conversion: The End-to-End Website Experience
We all know that the purchase journey most often starts with search, whether it’s B2C or B2B. Still, many brands don’t consider how their website affects search and their ability to earn attention from search engines. In this session, Elmer Boutin will show you what you need to do to positively affect your website rankings and traffic, and increase on-site conversions.
After this session you’ll be able to:
- Eliminate barriers that cause a sub-par user experience once visitors arrive at your website (things that the search engines also look at when evaluating a website for ranking in search)
- Identify types of content that will help you earn more attention through a human-centered, data-driven approach to content marketing
- Fix issues causing friction on your website that hamper your abilities to convert visitors into customers