How to Run a Successful Pilot Program in Three Steps

When a brand is looking to approach its marketing strategy from a new angle, it can be tough to put together the right game plan. What audiences should be considered? How can the brand reach them? What’s the right message? How is success measured? This session will walk through the three steps to running a pilot program/structured market test for your brand utilizing popular paid ad channels.

After this session, you’ll be able to:

  • Apply the structure of a pilot program strategy to your own efforts
  • Create a focused marketing plan to launch paid ads for your company
  • Measure a pilot marketing strategy effectively