Right Person, Right Platform: How to Make Your Ad Impressions More Relevant

In this session, we’ll go over how to take data and strategically customize your creative to effectively target a key audience on various social media platforms. By making ads that resonate with the right person on the right platform, you’ll be able to scale up your budgets and continue growing your social marketing efforts. We’ll walk through a case study on a successful transactional paid social campaign, which focused on a combination of optimizing regional product offers, integrating into client-side tools for real-time ad optimization based on true conversions, and developing a creative process to eliminate creative and copy fatigue for more efficient spend scaling. Learn a hands-on approach for placing and optimizing media and make more informed decisions about budget allocations and user journeys.

After this session, you’ll be able to:

  • Understand the tools and techniques available to measure your social advertising activity
  • Overcome the limitations involved in measuring paid social to drive cross-channel efficiency
  • Use data to make better, more informed decisions, and supercharge your social advertising campaigns
  • Justify your social advertising spend internally