Making Your Data Talk/Sing For You: Use the Power of Storytelling to Influence Action

The C-suite and all digital marketers want the facts and “nothing but the facts, please!” This puts pressure on the whole team. How do you ensure that the data you’re reporting on is accurate and meaningful? The truth is, even with the most advanced digital analytics tools, your data is just a data sample. During this session, K’necht will explore different analytic storytelling and measurement techniques that will teach you how to present data in meaningful and persuasive ways.

After this session, you’ll be able to:

  • Use data visualization tactics to turn 1,000-word explanations into a quick and easy-to-understand single image
  • Apply the elements of storytelling to share the value of your data
  • Understand the difference between precise vs accurate data and how to leverage the power of accurate analytics data