Original Research: Mistakes to Avoid with this Unexplored Opportunity

Marketers are realizing the benefits of publishing their own research (think: State of the Industry reports). This tactic is new to many marketers, but it works tremendously well. The downside? It can be time-consuming and complex.

After this session, you’ll be able to:

  • Understand common mistakes both new and seasoned marketers make when publishing their own research
  • Use easy-to-understand solutions to simplify the process—and get better results from your research
  • Replicate many examples we’ll show you for your own research efforts