Are You On Mute? Designing Transformational Experiences and Omni-channel Content that Your Customers Can Hear
Gaining insights into consumer perceptions, attitudes and beliefs is a critical step in transforming your go-to-market strategies. This session will share how consumer research findings can inform awareness campaigns and create marketing messages that resonate.
After this session, you’ll be able to:
- Leverage the power of listening to transform core messaging through relevancy and personalization
- Collaborate with the internal organization to produce omni-channel content that changes your content marketing game
- Build in flexibility and scalability to produce quality content that differentiates your brand