Micro Influencers: How to Successfully Leverage Influencer Marketing’s Unsung Heroes

Despite what you may think, bigger names and followings aren’t always better when it comes to sparking real engagement on social media. While macro or celebrity influencers offer a tempting amount of star power, it turns out that micro influencers are the real winners when it comes to reaching and engaging your target audience. Whether you’re launching a new product or gearing up for a seasonal campaign, this session will equip you with everything you need to consider for planning a successful micro influencer marketing campaign.

After this session, you’ll be able to:

  • Increase your audience reach and engagement through an effective micro influencer campaign
  • Determine what type of micro influencer is best for your brand and use key takeaways to begin planning your micro influencer campaign
  • Find inspiration from real-life influencer content examples and strategies

This session is for marketers who work directly with influencer programming (either in-house or through an agency) at their company.