Defining and Achieving Internal Marketing Success
It may seem that the majority of stress for marketers comes from meeting conversion quotas or other financially-driven deliverables. While those can definitely be stressful, what about those of us who work outside the confines of defined financial objectives? When you are marketing to an internal audience, how do you define success? What are the deliverables when you may be marketing to an audience who doesn’t have to pay for what you’re offering? This session will lay out the path from confusion to clarity in internal marketing.
After this session, you’ll be able to:
- Ask the right questions to help you define internal marketing success
- Define deliverables unique to your work environment
- Implement a strategy to achieve your non-financial objectives
This session is for digital marketers whose primary responsibility is to market offerings to an internal audience (workshops, programs, benefits, incentives, and more).