Marketers Can Rewrite the Stories of the Future
Data gives us a preview to the future but humans think in stories, not numbers. That’s where marketers come in. This talk looks at innovative and disruptive environments shaped by tech and provides strategic considerations for marketers in modern organizations to leverage their unique access to data, culture, and society through the stories they tell.
After this session, you’ll be able to:
- Understand what the current narratives of the future are and why they need rewriting
- Take advantage of the faster accumulation of data and speed of information
- Adopt a futurist view in their storytelling to lead the way