Long Story Short: How Brands Can Create Quick Captivating Content Using Instagram Stories

Traditional social media encourages you and your brand to put your best selves out there, but through Instagram Stories, you can create content that is authentic and humanizing. Instagram Stories not only keep your followers engaged, but with a few quick tips, you can increase your following and engagement.

At the end of this session you’ll be able to:

  • Develop an Instagram Story editorial calendar
  • Engage with influencers and community using user-generated content
  • Leverage events, products, etc. using Stories
  • Gain inspiration from campaigns and brands that are effectively using Stories
  • Track engagements, website clicks, and more optimal metrics for Stories