Location Data as a Data Unifier: Auto Brand Successes
In this session we’ll explore how auto brands are using this dataset as a critical component for understanding the real-world customer journey. You’ll see how they are embracing location as a great data “unifier,” enabling a connection between audience visitation, car purchases, ad exposures, and more. One highlight of this session will be new data about major auto brands’ market performance during key holiday periods. Discover how you can use these techniques for your brand as well.
At the end of this session, you’ll be able to:
- Develop a plan to apply location data to understand consumer audiences
- Better understand how location data can mix with other data sources