Leveraging Email IQ for Omnichannel Success
Email is an ideal channel to help tell your brand’s story, and the information your customers reveal by engaging (or not) can provide valuable insights on what content will work in your overall omnichannel program. This session will help identify what analytics to look for and how these metrics can guide content strategy and placement in other channels to meet the needs of your customers. Attendees in the fields of email marketing, digital marketing strategy, digital marketing measurement/reporting as well as channel strategists will find this session valuable. Content will be presented with a mix of B2B and B2C examples.
After this session, you’ll be able to:
- Set logical goals – and find key data points – from your email program
- Translate engagement cues from your email to guide strategy for other channels
- Create an optimized team of channel experts