Leveraging Customer Life Stages
As our world becomes hyper-personalized, brands are hard-pressed to evolve their marketing strategies beyond the classic one size fits all model. In this session discover Pinterest’s research surrounding how consumers’ mindsets change at each stage of their lives, and what marketers must do to capture audiences as they make decisions surrounding life’s biggest moments.
At the end of this session, you’ll be able to:
- Use a framework for segmenting your potential customers based on life events/stages
- Understand the needs and motivations of potential customers undergoing a major life change (e.g. getting married)
- Engage those audiences in an authentic way
- Replicate examples of brands doing it best