Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

This session provides direct insight into the development and benefit of an efficient and meaningful interpretation of the data available in tracking the performance of an eCommerce store. If you’re an experienced eCommerce store owner, project manager or marketer who would like direction in finding the pain points of your existing website and determining how to improve overall performance, join us for this session.

After this session, you’ll be able to:

  • Build the scorecard: Identify the systems and metrics to include in your own scorecard
  • Interpret the scorecard: Define action items that will directly accomplish your business goals
  • Execute: Define project requirements and user stories that can help to improve your numbers