Influencer Marketing: How, Why, and is it Right for Your Brand?

Influencer marketing is currently a $4.5 billion industry and is projected to be a $10 billion industry by 2020. Plus, it’s touted as being a highly effective way to market to millennials. This session unpacks how influencer marketing works, why it’s so popular, and gives you insight into whether or not it’s right for your brand.

After this session, you’ll be able to:

  • Identify the top influencers in your industry, and what makes them relevant
  • Understand how influencer marketing works, and the processes or work streams that support it
  • Know how much it costs and what to expect for your ROI