Incorporating TikTok Successfully Into Your Influencer Marketing Strategy

Everyone is talking about TikTok these days, and for good reason. It’s become the main source of news and information for many within the GenZ demographic, and the platform’s reach extends beyond young folks as well, with Millennials, GenX and even Boomers getting in on the fun. For brands engaged in influencer marketing, adding TikTok to the mix seems like a no brainer, but it’s not as simple as taking your Instagram influencer marketing campaign and doing a copy/paste to TikTok. From influencer selection to content strategy to measurement, TikTok is a whole new ballgame. If brands want to be successful there, it’s important to understand the dos and don’ts before jumping in. This session will cover all of these elements and give you clear takeaways to run a successful influencer campaign on TikTok.

After this session, you’ll be able to:

  • Select TikTok influencers that are right for your campaign
  • Craft a set of post instructions that will give creators the essential facts about your brand but not hold them back creatively
  • Measure your campaign’s effectiveness against your brand’s KPIs

This session is for brand marketers who have experience in influencer marketing on platforms such as blogs, Instagram, Facebook and Twitter and who want to extend that work into TikTok.