How Neuromarketing Is Changing Brand Marketing
While it may sound like science fiction, the future is indeed now as marketers begin to use high-tech equipment like EEG sensors and heart monitors, as well as proprietary patents and data analysis techniques, to collect unbiased Emotional DataTM. These medical technology tools are giving brands a deeper understanding of consumer interest and engagement. Nina Stanley will discuss her groundbreaking approach, created in conjunction with the Wharton School of Business, in using applied neuroscience to better explore the human condition, collect Emotional DataTM., predict the accuracy of marketing initiatives and navigate future decision-making.
After this session, you’ll be able to:
- Understand how neuromarketing allows brands to better understand the role the subconscious plays in consumer buying decisions
- Unlock the subconscious and gather insight into their consumer’s non-conscious thought processes using neuroscience tools
- Use data and insights generated from neuroscience tools, to more effectively market to your target consumers and guide the design of the creative strategy and messaging for the right audience