How Data Confident Are You?

This session will explore how to define higher data quality by helping attendees form a deeper level of understanding of common concerns so they can conquer everyday obstacles.

After this session, attendees will be able to:

  • Understand and address data quality concerns such as: How data is sourced, and how marketers know that they can trust supplier branded data
  • Gain valuable insight into the importance of trust and transparency between agency/buy-side with their data suppliers
  • Use standardized metrics and build the right tools to enable clear and consistent outcomes as well as a true comprehension of data quality