Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.

After this session, you’ll be able to:

  • Create a scrappy marketing strategy, helping you know what channel or platform works best when
  • Simplify your content marketing with four easy-to-employ hacks
  • Measure what matters in your marketing for continuous improvement