Four Concrete Steps for a More Perfect SEO + PPC Marriage

Too often, SEO and PPC still exist in silos. This session will empower attendees to understand the different ways in which search engine optimization and paid search interact, analyze the data from each channel to gain a granular understanding of the SERP, and blueprint a forward plan for successfully integrating these two disciplines and improving campaigns.

After this session, you’ll be able to:

  • Understand and communicate the benefits of an SEO and PPC integration
  • Download and use a template to make SEO and PPC combined data analysis easy
  • Leverage the strengths of each channel to improve performance and generate higher CTRs
  • Immediately incorporate a number of fresh tactics into your own campaigns