Get on Board or Get Out of the Way: How to Engage Gen Z

GenZ is iterating language and imagery, broadcasting who they are and what they love, and demonstrating an absurdist sense of humor (see all memes) as they cope with lives turned upside down — accelerated by the pandemic — during a formative life-stage. Has your brand prepared for their power and influence, especially as they set the terms for what’s next in a changed, post-covid marketplace? This session will provide tactics that you can apply to better communicate with Gen Z and boost your brand awareness & engagement with this audience.

After this session, you’ll be able to:

  • Develop strategies that effectively reach Gen Z and take their consumer behavior across various social platforms into account
  • Deliver on their love of a new disruptive digital aesthetic, their demand for brands to commit to an elevated level of sustainability, and their expectations around radical inclusivity
  • Identify new commerce and brand engagement opportunities for your business that Gen Z is creating