Designing for the Experience Era

This session focuses on how to create useful, usable and enjoyable moments that matter for customers in a time when the experience around the product is great than the product itself. This session is for designers and marketers who are looking for new ways to create value for humans and business.

After this session, you’ll be able to:

  • Distinguish how we are shifting from a product era to an experience era
  • Recognize why having a human centered approach to customer experience will be a differentiator
  • A specific methodology to design amazing customer experiences