Delivering Products & Brand Experiences that Amaze
What are some of your favorite brand experiences? Why? The experience was probably frictionless, personalized, maybe even inspiring. There is no doubt that every customer touch point with your business matters more than ever. In this session, we will demonstrate a holistic view for product development and focus on how to deliver experiences that amaze.
After this session, you’ll be able to:
- Understand why user experience is a critical facet in product development
- Leverage technology as an enabler of experience and not the feature
- Incorporate operating principles for designing products and experiences that wow
- Follow a proven process for getting the experience right, including kickoff activities completed as a product strategy and roadmap are defined