Content is Design: How to Use Content Design to Make the Digital Universe a Better Place

Content design is a growing discipline in digital experience creation that melds research and traditional copywriting with UX considerations. But despite what you might hear or read, it’s not just for app development or large-scale informational websites. Content design is an audience-focused, connective, collaborative mindset that when applied to any marketing or communications effort can create meaningful conversations between businesses and their customers. This session will introduce you to the concept of content design for web, marketing, and all content creation, detail the tenets of content-always thinking, and help you shift your organization from creating one-way communications to brand-and-audience-aligned conversations.

After this session, you’ll be able to:

  • Identify the process pitfalls that often make digital content fall flat
  • Cultivate a content design mindset in your organization
  • Begin building your organization’s Content Design toolbox