Building an In-House Marketing Agency That Drives Growth … And Good

In-house marketing agencies are hot. And while they have plenty of benefits, they also come with unique challenges. This session will focus on how to develop a high-performance in-house agency, while avoiding some of the hidden pitfalls. We’ll also talk about how to keep your in-house team inspired by developing ties into the local community.

After this session, you’ll be able to:

• Identify the areas that you should develop in-house versus outsource
• Grow talent from the inside-out and outside-in
• Prevent the team from developing “Bubble Syndrome”
• Avoid the most common mistakes of in-house agencies
• Keep your team inspired and excited through skills-based volunteering that creates good in the community