Break Down B2B Silos and Lead with Data to Drive Marketing Performance

This session focuses on how to leverage data and analytics to break down internal silos in enterprise organizations to boost audience engagement and marketing reach and impact.

After this session, you’ll be able to:

  • Use rigorous analysis to catalyze collaboration and performance-based actions across social, content, lead generation, advocacy and influencer marketing
  • Weave analytics into the fabric of your strategy, building an “always on” strategic process to inform, guide, and steer tactics.
  • Drive measurable and actionable business impact and results