Responsive Brand Planning: Building a Digital Framework for Success

Have you ever struggled with stalled or ineffective digital transformation projects? Do your teams and vendors work siloed in systems, mindset, and behavior? To succeed in today’s omnichannel ecosystem, organizations must thoughtfully use tech, data, analysis, and insights to improve and predict outcomes.

This session will showcase brand planning best practices that Fortune 500 companies have applied to effectively plan brand and campaign goals; capture and measure performance; and adapt their strategies and tactical execution to allow quick and responsive optimization.

After this session, you’ll be able to:

  • Integrate marketing tech stack tools into a platform to connect data and streamline workflow and process
  • Identify OKRs and KPIs to gain insights, report ROI and optimize your omnichannel programs
  • Enable your future growth with a solid foundation not just to survive but also to thrive with whatever the next big disruption may be

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.