Analytics and Attribution: Measuring the Success of Influencer Marketing

There is a greater demand for expertise, authority, and trust from our customers and from the search engines. Partnering with influencers who have established relationships with our target audience has become even more important as people move more business online. How do we work with podcasters, bloggers, Instagram influencers, and reporters to get the most mutual value out of the effort it takes to create influencer campaigns? This session will cover what metrics are impacted by influencer marketing, how to ask for those deliverables, and how to connect the dots back to the bottom line.

After this session, you’ll be able to:

  • Define and track brand & traffic KPIs
  • Set the expectations for influencer deliverables
  • Report on how influencers have impacted revenue