5 Ways to Win in a Zero-Click SERP
This session shares five actionable ways digital marketers can maximize their brand’s representation in a SERP that’s designed to keep users from clicking through. This session is for digital marketers and brand managers who drive SEO, content marketing and paid strategies.
After this session, you’ll be able to:
- Identify keywords with higher than average click-through rates
- Capture more of the SERP with featured snippets and featured videos
- Add off-site KPIs to your performance reports