It’s widely accepted that doing great product design involves getting input from the people that would eventually use it but all too often this is limited to a yes/no user acceptance check. While it’s true that users “often don’t know what they want” they do hold valuable information that can stimulate you to take your product design to a level that exceeds the initial vision your team has. We’ll talk about how to probe for this type of user information as well as how to create a work environment where this process naturally fits in with the way your team operates.

Attendees of this session will walk away being able to:

  • Probe for the key information that can evolve a design, not just utilize user feedback for validation and gut checks
  • Understand how to best incorporate user feedback into the way your team works with each other, especially during early product development
  • Add all of this while moving fast and hitting your deadlines