Consumers don’t trust brands the way they used to — marketers need to partner with credible voices to get their message across. This session will explain how to leverage influencers at each part of the marketing funnel and cover best practices for developing, executing, and measuring the success of an influencer campaign.
After this session you’ll be able to:
- Identify and develop relationships with influencers
- Generate creative concepts for awareness, consideration, and acquisition campaigns
- Effectively integrate influencer marketing into an existing marketing strategy, including through re-targeting and mobile optimization
- Choose the right attribution model to measure campaign effectiveness