While current events in 2016 opened up passionate debate about “alternative facts,” and “fake news.” the reality is that post-factualism is neither new nor strictly a political phenomenon. In fact, some ‘fake news’ threats may even come from inside your organization. For businesses seeking to protect or even enhance their reputations, a world in which reality and facts often take a back seat to what any given audience wants to believe is daunting indeed. What do we need to know about the “new normal?”

At the end of this session, you’ll be able to:

  • Take a broader view of where “alternative facts” can come from
  • Protect yourself against the damaging effects of ‘fake news’ across all facets of your operations