Web personalization can create a great experience for your customers, but it also can create a complex and resource-intensive challenge for your company. This session will cover the process of personalizing a website visitor experience, common pitfalls that companies face along the way, and strategies to avoid those pitfalls.
After this session you will be able to:

  • Improve the audience coverage of your personalized content
  • Minimize collision and confusion of content mapping
  • Reduce the demand on resource-intensive content creation
  • Ensure you are gaining value from your personalization program