When it comes to prioritizing tech investments, organizations today are placing personalization solutions near the top of the list, but applications are now going well beyond product recommendations and a customer’s name on a homepage. With unprecedented amounts of customer data available, as well as access to the processing power required for managing it, personalization is being redefined as individualization – building structures of interaction, functionality, and content around the real time needs of individual customers.
After this session, you’ll be able to:
- Recognize why individualization, rather than segmentation, is the new standard for personalization
- Address challenges companies face using customer data and how to avoid the “creep factor”
- Apply best practices and take key steps other digital leaders have made towards individualization