We’re all focused on generating leads, but are you using video to nurture them through the funnel? Video is becoming the preferred method for gaining information, and one of the most effective ways to attract and engage with customers. This session will highlight how video can move customers through the digital marketing funnel, as well as offer practical tips on ensuring the most effective video content.
At the end of the session, you’ll be able to

  • Understand why video makes a bigger impact and when and how to use it
  • Align video content to the five levels of awareness in the digital marketing funnel
  • Introduce video testimonials, product overviews, and thought leadership at the appropriate times
  • Optimize conversions by delivering the right video content to the right people at the right time