With new retargeting tactics and platforms coming online every month, marketers have at their disposal an unmatched toolset of ways to re-engage prospects – but many are not even going past the first drawer of the toolbox. This session will put an end to that, setting attendees on the path to truly taking their retargeting strategy to the next level.
After this session you’ll be able to:
- Implement sales-funnel focused pixel, email, and event based retargeting initiatives
- Collect data points, such as form submission fields, that create ultra-niche retargeting audiences
- Effectively map retargeting audiences to your customer journey for maximum messaging impact
- Implement the latest retargeting opportunities, including Facebook dynamic ads and Canvas ads, LinkedIn website and customer matching, and niche YouTube channel audiences