Optimizing both art and science, brands can build influencer relationships, ensuring long-term, repeatable success. This presentation will cover answers to the common questions and key considerations surrounding influencer identification and strategy, ways to work with influencers, and projecting/measuring influencer performance. It will also address how an effective influencer outreach strategy merges both art and science to be sustainable in the long-term. There will be case studies included from agency experience showcasing real life client examples of how these learnings were put into action.
At the end of this session, attendees will be able to:
- Communicate the value in an influencer outreach program to your organization/brand
- Understand how many influencers are needed to be impactful
- Determine metrics that should be used to measure success for your business outcome
- Use a formula for benchmarking influencer performance to measure realistic success